Toufic Kreidieh
we started working with toufic in 2022 on his tiktok profile. over the past few years we have helped him scale past 3.6m followers across his instagram & tiktok. all of this was done organically with zero paid ads and purely organic viral content. in this case study we will discuss in brief how we tested different content formats which helped us grow his profile.
Founder led content
most of Toufics early content had no strategy behind it. we would just point the iPhone at him and start rolling. our job was simply to extract any interesting information we could find from him in the moment and edit it in a style that people on tiktok would enjoy it. this also worked in our favor because at the time there was no other founder like toufic creating content in dubai. shortage of supply helped us grow his content with these type of videos all the way to roughly 900k followers in a couple of years.
Mr. Beastificaiton
we found a content format where giving away cash prizes and discounts in exchange for customers answering riddles was going viral. since this aligned really well with Toufics core messaging which was to put a smile on his customers face we continued to follow this format with some videos crossing 50m views organically on his profile. this content format allowed us to scale his page all the way to 1.7m followers and counting